猫经济

发布时间:2018-02-11 09:43:50  |  来源:中国网  |  作者:孙灵萱  |  责任编辑:蔡彬
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猫经济

大家好,欢迎来到碰词儿现场!咱们今天要谈论“猫经济”。

中国5900万只宠物猫催生了“猫经济”。2017年,我国宠物行业市场规模达到1340亿元,比2016年的1000亿元规模有所上升,而宠物猫是宠物行业的一个重要分支。

“猫经济”涵盖的产品和行业除了常规的猫粮、猫咪服饰、毛发护理用品、逗猫器、便便耙、猫咪葬礼及寄存服务等“吸猫”用品之外,还有利用猫咪来吸引用户的猫咪咖啡馆、云养猫等商业形式。

此外,用宠物猫图片制作的付费表情包以及有广告植入的猫咪视频和微博也属于“猫经济”的范畴。随着互联网技术的发展,虚拟养猫游戏也逐渐受到关注。

cat economy

Hi! Welcome to “About China”! 

In today’s program, we will talk about ” cat economy”. 

China's 59 million feline pets have spawned a "cat economy", a key sector of the overall pet industry that was worth 134 billion yuan ($20.5 billion) last year, up from 100 billion yuan in 2016.

Beside the conventional cat food, cat fashion, fur care products, cat teaser, pooper scooper, cat funeral and internment services, the cat economy covers products and industries, such as cat cafes, cloud cat petting that use cats to attract consumers. 

In addition, the paid-for digital emojis and stickers of cats and cats videos with product placements, as well as cat micro-blog, are also the category of "cat economy". With the development of Internet technology, the virtual cat petting game is also getting more and more popular.

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