cultural and creative product
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In today’s program, we will talk about ” cultural and creative product”.
The British museum, one of the world's four largest museums, opened its flagship store on Tmall on July 1, 2018.
The store sells tapes, handbags, mobile phone shells and other items with various themes such as the Rosetta stone, Egyptian mummy, Japanese art The Great Wave off Kanagawa and the Isle of Lewis chess pieces.
The store first launched 20 items, 15 of which have been temporarily sold out. The store attracted over 30,000 followers on the first day, according to 36Kr, a Chinese technology news provider, with the number having grown sharply to 131,000 as of July 23.
In recent years, with the country's strong support for the cultural and creative industry, people have become increasingly familiar with the "avocation" of museums.
The Palace Museum, known as the largest museum in China, now has one Taobao store and one Tmall store with a total of around 3.66 million followers. The two stores have over 500 products for sale, several of which registered monthly sales volume of more than 10,000.
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